The aesthetics of the new iPod video

The iPod has been, since its release in 2001, one of the most innovative and popular digital devices in the world. Being produced by a strong brand such as Apple, the iPod became popular in a very short period of time.

The popularity of the iPod was owed, besides the practical usage of the actual product, to the original ways of promoting and advertising of the company and, as well, to the aesthetical qualities that the product presented, ranging from the design features to the packaging.

Since the appearance of the product on the market, meaning the first iPod in 2001, the design of the product changed, but not dramatically; still, every model of the iPod came with new features, so the design and the package had to be adapted to these, in order to satisfy the consumers. The most important element that was considered by the creators when establishing the shape of the new device was the perfect proportioning.

The new item was supposed to be light and easy, in order to be carried in all sizes of pockets, yet it had to look like a powerful and strong device. Even more, the necessity of providing a stable platform for the controls and the fact that the device was supposed to be managed easily by the customers, lead to the optimization of the perfect size and shape.

The result was a device which was the right size in order to be held in the hand without difficulty and managed without effort. In the 5 years of constant research in order to find the right ...

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