...With the release of the new iPod video, the image of the product and its promotion began to change. The slogan of the new product was One more thing..., meaning the new and expected video feature, which was a big plus comparing with the latest model of 2005. The ads for this new product were focused on the video playing capabilities of the device. Actually, the ad featured U2's Original of the Species from the Vertigo: Live From Chicago DVD. Based on the same idea, there were 2 more videos which featured Eminem and Wynton Marsalis.
Still, at the same time, the ad which was presenting the dancing silhouettes continued, but it was modified into something more representative for the new video device: the backgrounds were not simple vivid colors anymore, they were textured and had various patterns, symbolizing the evolution concerning the image and the video properties of the new model of iPod. The 2 variants of the videos featuring the 2 popular artists ranged from an orange urban theme of the hip hop music to a cool blue one of the jazz look.
The latest iPod ad, released in March 2006 is not based on the silhouette style anymore; instead, the producers opted for a video showing various CD covers, integrating in an iPod nano, under the same older slogan A thousand songs, in your pocket.
Read Full Article From marketerssolutions.com/Ipod
Tuesday, December 18, 2007
Friday, November 30, 2007
IPod video sales
The sales of the new iPod video are surprisingly good, taking into account the fact that no research has been made for the customer market and their needs or requirements.
A possible disadvantage for the sales may be the fact that the negative advertising has been made.
This negative advertising concerns the vulnerability of the screens, the easy scratching surfaces and other several features. However, the sales are up due to the great success among the teenagers, among very busy people who travel a lot.
Some researches show that instead of the iPod video success and publicity the Amazon online store the most popular iPod is the nano model. However, the sales are ahead expectations and in the case of other stores are outselling the popular iPod nano.
These high sales may be due to the high storage capacity, video features and reasonable prices. From this point of view, a selection of users may be made, as the nano edition iPod attracts more MP3 users. Therefore, a new trend and a new profile of user ...
Read Full Article From marketerssolutions.com/Ipod
A possible disadvantage for the sales may be the fact that the negative advertising has been made.
This negative advertising concerns the vulnerability of the screens, the easy scratching surfaces and other several features. However, the sales are up due to the great success among the teenagers, among very busy people who travel a lot.
Some researches show that instead of the iPod video success and publicity the Amazon online store the most popular iPod is the nano model. However, the sales are ahead expectations and in the case of other stores are outselling the popular iPod nano.
These high sales may be due to the high storage capacity, video features and reasonable prices. From this point of view, a selection of users may be made, as the nano edition iPod attracts more MP3 users. Therefore, a new trend and a new profile of user ...
Read Full Article From marketerssolutions.com/Ipod
Saturday, November 17, 2007
The aesthetics of the new iPod video
The iPod has been, since its release in 2001, one of the most innovative and popular digital devices in the world. Being produced by a strong brand such as Apple, the iPod became popular in a very short period of time.
The popularity of the iPod was owed, besides the practical usage of the actual product, to the original ways of promoting and advertising of the company and, as well, to the aesthetical qualities that the product presented, ranging from the design features to the packaging.
Since the appearance of the product on the market, meaning the first iPod in 2001, the design of the product changed, but not dramatically; still, every model of the iPod came with new features, so the design and the package had to be adapted to these, in order to satisfy the consumers. The most important element that was considered by the creators when establishing the shape of the new device was the perfect proportioning.
The new item was supposed to be light and easy, in order to be carried in all sizes of pockets, yet it had to look like a powerful and strong device. Even more, the necessity of providing a stable platform for the controls and the fact that the device was supposed to be managed easily by the customers, lead to the optimization of the perfect size and shape.
The result was a device which was the right size in order to be held in the hand without difficulty and managed without effort. In the 5 years of constant research in order to find the right ...
Read Full Article From marketerssolutions.com/Ipod
The popularity of the iPod was owed, besides the practical usage of the actual product, to the original ways of promoting and advertising of the company and, as well, to the aesthetical qualities that the product presented, ranging from the design features to the packaging.
Since the appearance of the product on the market, meaning the first iPod in 2001, the design of the product changed, but not dramatically; still, every model of the iPod came with new features, so the design and the package had to be adapted to these, in order to satisfy the consumers. The most important element that was considered by the creators when establishing the shape of the new device was the perfect proportioning.
The new item was supposed to be light and easy, in order to be carried in all sizes of pockets, yet it had to look like a powerful and strong device. Even more, the necessity of providing a stable platform for the controls and the fact that the device was supposed to be managed easily by the customers, lead to the optimization of the perfect size and shape.
The result was a device which was the right size in order to be held in the hand without difficulty and managed without effort. In the 5 years of constant research in order to find the right ...
Read Full Article From marketerssolutions.com/Ipod
Sunday, November 4, 2007
The advertising campaigns of iPod and iPod video
The ipod presents, besides an interesting technical evolution, an original and innovative way of promoting and advertising, which differs in style and slogans from the first ads of the first generation of iPods, to the most recent iPod video advertising campaigns.
The first campaigns concentrated upon the new product promoted both the iPod and iTunes brands. These advertising campaigns were leaded by the slogan A thousand songs, in your pocket, which was launched in November 2001. The colors which were selected for the first iPod campaigns were brisk and full of live: turquoise, cyclamen, bright grass green and other joyful nuances were chosen to represent the idea of both music and video, meaning both visual and auditory sensations.
The wrap advertising was used, at the same time with the other and more traditional types of BTL advertising: there were various light rail wraps in busy centers or midtowns, using the same visual message as the banners. Large banners and billboards were displayed in various busy centers, with high visibility. The promotion was intense, forward and dynamic, with only intense and optimum quality for all the elements: the colors were vivid, the actual ads were large and the...
Read Full Article From marketerssolutions.com/Ipod
The first campaigns concentrated upon the new product promoted both the iPod and iTunes brands. These advertising campaigns were leaded by the slogan A thousand songs, in your pocket, which was launched in November 2001. The colors which were selected for the first iPod campaigns were brisk and full of live: turquoise, cyclamen, bright grass green and other joyful nuances were chosen to represent the idea of both music and video, meaning both visual and auditory sensations.
The wrap advertising was used, at the same time with the other and more traditional types of BTL advertising: there were various light rail wraps in busy centers or midtowns, using the same visual message as the banners. Large banners and billboards were displayed in various busy centers, with high visibility. The promotion was intense, forward and dynamic, with only intense and optimum quality for all the elements: the colors were vivid, the actual ads were large and the...
Read Full Article From marketerssolutions.com/Ipod
Wednesday, October 17, 2007
Expectations about the new iPod video
The new iPod video seems to have been met with great expectations and hopes. The audiophiles were waiting for a better sound, those concerned with photos for a bigger memory, the video fans were expecting longer life battery.
And the key word for all these expectation is quality.
Some of the groups of customers with different expectations got what they wanted, others are disappointed and have other expectations from the future editions of iPods. In many ways the customers were surprised by the new iPod video as many improvements were made as compared with previous editions. The previous generations of iPods had some disadvantages and maybe due to the customers� expectations those aspects were improved...
Read Full Article From marketerssolutions.com/Ipod
And the key word for all these expectation is quality.
Some of the groups of customers with different expectations got what they wanted, others are disappointed and have other expectations from the future editions of iPods. In many ways the customers were surprised by the new iPod video as many improvements were made as compared with previous editions. The previous generations of iPods had some disadvantages and maybe due to the customers� expectations those aspects were improved...
Read Full Article From marketerssolutions.com/Ipod
Tuesday, October 16, 2007
Reviews about iPod video
The new iPod video has stirred a lot of reactions, a lot of reviews, discussing the advantages and disadvantages of its utility, quality and features. These reviews are important especially because of the fact that the new iPod video was launched without a serious study of the market, of the customer�s tastes and wishes.
From this point of view this is a daring initiative and a great step in the video development.
The reviews usually point out the amazement and the great success concerning the new iPod video, but also highlight some aspects that may contribute to its improvement. For example, the great advantage of connecting the iPod video to the TV set and playing the videos on it is well-received
Read Full Article From marketerssolutions.com/Ipod
From this point of view this is a daring initiative and a great step in the video development.
The reviews usually point out the amazement and the great success concerning the new iPod video, but also highlight some aspects that may contribute to its improvement. For example, the great advantage of connecting the iPod video to the TV set and playing the videos on it is well-received
Read Full Article From marketerssolutions.com/Ipod
Monday, October 15, 2007
The evolution of iPods - from their appearance to the iPod video
The newest and most popular innovation in iPod technology is, for sure, the iPod video. Still, getting to this innovative device is just the result of a long research through the history of the iPod making.
The appearance of the iPod was owed to an increased marketing request: the lack of quality of the digital music players was noticeable to the interested consumers, as opposed to the growing number of digital devices, such as cameras, camcorders and organizers. Due to this fact, the Apple industries established a team of qualified engineers in order to develop the mechanism and design of the soon to be first iPod, which resulted in less than a year of technical and practical research.
The launching of the new and exiting product was held on the 23rd of October 2001 and soon, the market embraced the new product. The evolution from the first iPod, which was revealed almost 5 years ago, till the iPod video reveals the intense and permanent research of the specialized engineers. The next significant step in the evolution of this device was the release of the 2 versions iPod, for both Mac and Windows users, which highly increased the sales and the number of potential customers.
Actually, the iPod sold at such a high rate, that the permanent improvement of the product, in order to maintain the leading position on the market, was a necessary request (the selling rate recorded over 42 million units ...
Read Full Article From marketerssolutions.com/Ipod
The appearance of the iPod was owed to an increased marketing request: the lack of quality of the digital music players was noticeable to the interested consumers, as opposed to the growing number of digital devices, such as cameras, camcorders and organizers. Due to this fact, the Apple industries established a team of qualified engineers in order to develop the mechanism and design of the soon to be first iPod, which resulted in less than a year of technical and practical research.
The launching of the new and exiting product was held on the 23rd of October 2001 and soon, the market embraced the new product. The evolution from the first iPod, which was revealed almost 5 years ago, till the iPod video reveals the intense and permanent research of the specialized engineers. The next significant step in the evolution of this device was the release of the 2 versions iPod, for both Mac and Windows users, which highly increased the sales and the number of potential customers.
Actually, the iPod sold at such a high rate, that the permanent improvement of the product, in order to maintain the leading position on the market, was a necessary request (the selling rate recorded over 42 million units ...
Read Full Article From marketerssolutions.com/Ipod
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